The great impact of digital advertising: its investment has grown by 12.2% in Spain | Tech Talks
The great impact of digital advertising: its investment has grown by 12.2% in Spain | Tech Talks
The Tech Talk event has approached the trends of digital advertising with the participation of Erika Baratto (Andzup Spain), Giancarlo Giasante (adjinn) and Hossein Houssaini (Ho/Pe Advisory), moderated by Juan Antonio Muñoz-Gallego (TV business).
The evolution of digital investment in Spain has been analyzed, which has grown by 12.2%between 2023 and 2024, exceeding 5,584 million euros, with the automotive sectors (11.7%), distribution (10.4%) and institutions (8.6%) as the most active.
Experts have highlighted the growing role of programmatic investment, which has reached 72.3%in 2024, and the rise of influencers (+59%) and connected TV (+49.3%). The integration of AI and data in digital marketing has also been addressed, as well as tools for intelligent customer search. Finally, the forecasts for 2025 and the next steps of the participating companies have been exposed.
