Electrotresan ecommerce specialized in technology and appliances, has taken a key step towards the Intelligent loyalty of his audience with the launch of the Club Electrotres, his new Point and Rewards Program developed in collaboration with Omniwallet. This program, recently launched, has not only served to strengthen the relationship with regular customers, but has allowed the business to take advantage of their paid traffic, capture quality leads and enhance their community on social networks.
The challenge: more than loyalty, make profitable
Like many electronic shops, electrotres faced two usual challenges:
Reduce the loss of non -converted traffic that came from Paid Media campaigns such as Google Ads. Promote purchasing recurrence in a sector where punctual purchase is usually the standard.
The company needed a solution that not only generated loyalty among buyers, but also allowing visits to valuable data for future marketing actions. The answer was clear: create a modern, gamified and omnichannel loyalty club.
The birth of the electrotres club
With the technological support of Omniwallet, Electrotres launched the Club Electrotres, a loyalty program where customers accumulate points by different types of actions:
Purchases made in the online store. Publication of product reviews. Participation in active draws. And also, following the brand on social networks as Instagram.
This 360 approach It allows users to add points without constantly buying, promoting continuous interaction with the brand in all channels.
In addition, the points can be exchanged for an exclusive awards catalog, also managed from Omniwallet, which converts each interaction with the brand into an opportunity to obtain a tangible reward.
Integrations used online store: Magento 2 Automate marketing: Connectif Loyalty: Omniwallet
More than fidelity: an intelligent collection strategy
One of the great achievements of the Electrotres club has been its ability to become a highly qualified Leads capture channel. Through strategies such as:
Grant points for participating in monthly draws. Reward the simple fact of registering in the club, even without having made a purchase.
Electrotres has made many users who previously left the website without leaving a trace, now leave their email to access the club, be part of the raffle and receive points. This not only increases the business database, but also offers a new reason to subsequently impact them with newsletters, automated campaigns or personalized promotions.
Additional benefits: community and social visibility
The program has also been a key tool to reinforce the digital presence of electrotres. Thanks to the possibility of granting points to those who follow the brand on Instagram, Electrotres has increased its community of followers naturally and organicly, taking advantage of the incentive of the points system.
This action has allowed closing the circle between web traffic, conversion, loyalty and visibility in networks, creating a more robust and connected digital ecosystem.
Customization and customer experience
Omniwallet has also allowed customizing key elements of the user experience, such as:
Show on each product file the amount of points that are earned with the purchase. Integrate information about cumulative points into the purchase cart. Incorporate direct access to the prize catalog from the user account.
This constant visibility reinforces the value of the club in each step of the purchase process.
Preliminary results
Although the electrotres club is in the initial phase, the indicators are promising:
Increased number of records On the web.
Greater traffic retention rate from campaigns of Google Ads.
Growth constant in followers social.
Growing participation in raffles and publication of product reviews.
Thinking in the future, the Electrotres team, with the support of Omniwallet, already works on new ways to boost the program, including types of clients, exclusive promotions only for club members and new integrations with social networks. The objective: consolidate the club as a central pillar of the company's digital marketing strategy.
