The SEO continues to evolve and, according to Siscegund, 2025 will be marked by changes in search algorithms, artificial intelligence and user experience. To stay at the top of the results, it is essential to understand these new trends and adapt the web positioning strategies.
AI and SEO: an increasingly narrow relationship
The impact of artificial intelligence (AI) on SEO is undeniable. Tools such as Google Bard and Chatgpt are transforming the way users seek information, generating increasingly precise answers.
Google now organizes the results with summaries generated by AI (ai overViews), extracting information from various sources without the need for users to click on the links. This directly impacts the visibility of websites and decreased organic traffic.
User's experience as a ranking factor
Google has made it clear that user experience (UX) is an essential factor in positioning. Elements such as the Vitals Core web, mobile navigation and accessibility will be more important than ever.
Load speed: Pages should be faster and more efficient, reducing user waiting time. Interaction and engagement: well structured content, with intuitive design and interactive elements, will help improve permanence on the web. Indexation and tracking: Google will favor sites that facilitate navigation and access to information.
Semantic SEO and the rise of unique searches
The rise of unique searches (Zero-Click Searches), users find answers without leaving Google. To improve visibility in this context, websites must optimize their content for featured snippets and Rich results. This implies structuring information well, answering questions directly and using structured data to improve visibility in search results.
Semantic SEO also becomes relevant, since search engines are prioritizing content that better understand natural language. The use of synonyms, context and adequate structure of the texts will improve the relevance in the rankings.
NEEAT: US evolution
Google continues to bet on the US methodology (Experience, Expertise, Authoritativeness, Trustworthiness), which means that the contents must:
Be written by authors with authority in the sector. Include real experience and knowledge on the subject. Offer verified and trusted information.
Companies must focus on generating high value content, which resolves the doubts of the users and provides relevant and updated information.
Local SEO and voice optimization
Local searches are still booming, so optimizing information on Google My Business, improving reviews and using geolocalized keywords will be key to attracting relevant traffic.
On the other hand, voice search continues to grow and brands must adapt their content to more conversational questions and direct answers that coincide with the way users formulate their consultations.
Conclusion
The SEO TRENDS FOR 2025 According to Siscegrow, the growing influence of artificial intelligence and the need to adapt content strategies to stay competitive stand out. SEO is no longer just about keywords, but to structure the information clearly, prioritize first -hand data and ensure that the content is easily understandable for both users and for search algorithms with AI.
With the rise of summaries generated by AI and the Reduction in tracking frequencyit is essential to focus on well -structured, reliable and optimized content for indexation. Adapting to these trends will be key to remain visible in a constantly evolving digital ecosystem.
