One more year, the Mobile World Congress (MWC) It will make Barcelona the world capital of technological innovation of consumption. With a program that extends From Monday 3 to Thursday, March 6, The event will have the participation of prominent experts in fields such as artificial intelligence, Mobile technology, sustainability, corporate responsibility or digital entrepreneurship.
Your agenda is very extensive, so, to help you not miss the most relevant of this year, we have selected for you those who believe that it will be the Most relevant moments of the MWC 2025 that you should not miss:
Monday, March 3
Genai Summit
“Gen AI: from experimentation to transformation” in MWC Barcelona will bring together leaders to discuss the impact of generative AI on business. Speakers such as Harry Singh (BT), Chivas Nambiar (AWS), Igor Tasevski (Ericsson), Elena Gil Lizasoain (Telefónica Tech) and more will share strategies to climb the AI, from pilots to massive deployments. Topics such as the role of Telco in the creation of AI models, the future of autonomous agents and AI applied to networks will be addressed. An essential event for innovators in telecommunications and business technology.
Fintech Program: What's Fintech 4 Years From Now?
The session “Fintech Program: What's Fintech 4 Years From Now?” In MWC Barcelona it will explore the future of the Fintech industry. Moderate by Sophia Bantanidis (Citi Global Insights), will feature experts such as Adam Battersby (Apis Partners), Damien Balsan (related ventures), José Fernández (Bankuish), Olga Shikhantsova (Speedinvest), Tamara Steffens (Thomson Reuters Ventures) and Suzie Smith (Trustonic Limited). The evolution of AI, APIS and data analysis in Fintech, Startup investment, the improvement of client experience and collaboration with traditional institutions will be discussed. A key opportunity to understand how technology will transform financial services.
The AI Frontier: Transformative Visions and Societal Impact
The popular writer Ray Kurzweil It will be one of the great attractions of the Conference «The AI Frontier: Transformative Visions and Societal Impact» that will take place on Monday, March 3, 2025, from 4:15 p.m. to 5:05 p.m. CET, at the MWC Main Stage, Hall 4. Moderate by Jeremy Kahn, editor of AI in Fortune, the session will also have Vilas Dhar, president of the Patrick J. McGovern; and Alessandra Sala, senior director of AI and data science in Shuttersock. The conference will address how artificial intelligence is remodeling our lives and transforming the business world, exploring the symbiosis between humans and machines, its revolutionary potential and the ethical implications that it entails. In addition, the impact of AI on society and its role in our collective future will be discussed.
What they do not teach in the MBA: Glovo's 10 -year manual
The session “what they do not teach in the MBA: the 10 -year manual of Glovo” will take place on Monday, March 3, 2025, from 5:00 p.m. to 17:25 CET, at the Banco Sabadell stage, Hall 8.1 – 4yfn. In this talk, Sacha Michaud, Co -founder and vice president of Glovo Global Affairs, will share the lessons learned over a decade, from the management of accelerated growth and market expansion to the overcoming of crises and regulatory challenges. This conversation will offer perspectives on the construction and adaptation of a global company in one of the most competitive industries, providing insights that only the experience can provide.
Tuesday, March 4
Fintech and Mobile Commerce Summit: Capturing the Opportunity in Enterprise
The Summit «Fintech and Mobile Commerce Summit: Capturing the Opportunity in Enterprise» will take place on Tuesday, March 4, 2025, from 10:00 a.m. to 12:00 Connected Industries, the session will feature experts such as Anna-Karin Lindblom (Ericsson Mobile Financial Services), Ian Watterson (CSG), Christiaan Ross (Glow FS), Aul Aram (Manageengine), Rajat Dayal (Yabx) and Álvaro Martín (BBVA).
Key trends and opportunities will be explored in Fintech and mobile trade, highlighting global solutions that are promoting digital transformation into business financial services. Topics such as the adoption of the cloud, IoT, 5g private, computing on the edge and cybersecurity will be central to discussion.
Ai vs. Human Centered: Who Will Design the Networks of the Future?
The session «AI vs. Human Centeredness: Who Will Design The Networks of the Future? » It will take place on Tuesday, March 4, 2025, from 1:15 p.m. to 2:15 p.m. Wholesale), Motoo Nishihara (Executive Vice President and CTO of NEC Corporation) and Summer Chen (Vice President of ZTE Corporation).
The discussion will focus on the role of human creativity against automatic learning in the design of networks, exploring whether the future will be dominated by the optimization driven by AI or if the innovation led by humans will continue to be fundamental.
Wednesday, March 5
Misinformation, trust and security
The conference «Disinformation, trust and security« It will take place on Wednesday, March 5, 2025, from 10:00 a.m. to 11:00 a.m., at the MWC Main Stage, Hall 4, during the MWC Barcelona. Moderate by Lara DewarMarketing Director of GSMA, the session will be attended by Ross Frenettfounder and CEO of Mososhot; Marieke SnoepConsumer Market Director and Member of the KPN Board of Directors; and Boris NihomCEO of Dentsu Beneux. The conference will address the current trends in safety and misinformation in a context of growing polarization and distrust, analyzing the disruptive impact of social networks. Advanced detection techniques that are redefining the digital security field will be presented.
Artificial Intelligence: Myths and realities – from Geopolitics to Daily Regulations
The session “Artificial Intelligence: Myths and realities – from Geopolitics to Daily Regulations” will take place on Wednesday, March 5, 2025, from 10:00 a.m. to 10:30 CET, at the Founders Stage, Hall 8.0 – 4yfn & Partner Theatres. The rapporteur will be Carlos Lopez-Blanco, president of the ESYS Foundation. This conference will offer an overview of the myths and realities surrounding artificial intelligence, analyzing the geopolitical context, often exaggerated risks, the opportunities and the key aspects of its regulation.
Alibaba Cloud International Summit
The Alibaba Cloud International Summit It will be held on Wednesday, March 5, 2025, from 3:00 p.m. to 5:10 p.m. CET, at the Theater of Partners 6, Hall 8.0 – 4yfn & Partner Theatres, during the MWC Barcelona. It will be deepened in trends such as globalization and generative technologies, open source, safety and compliance models, and experience in world innovation.
Among the speakers are Patrick LiuSenior Vice President of Alibaba Cloud Intelligence Group; Jason WuVice President of Alibaba Cloud Intelligence Group; Read substantlyMain Analyst of Forrester; Vivetha NatterjeeSDV programs manager in Zeekr Technology Europe; Murat ArasATP marketing director; Tina YuGeneral Manager of Eurasia on your smart; and Paul Tsangleading architect of safety products solutions in Alibaba Cloud Intelligence Group.
Global Mobile Awards
The Global Mobile Awards 2025 (Glomo Awards) celebrate their 30th anniversary at the MWC Barcelona, recognizing excellence in the mobile and digital industry. This year, 31 awards distributed in seven categories are presented:
Mobile Technology (Mobile Tech): It rewards companies that revolutionize capacities and the scope of mobile and digital technology. All Digital (Digital Eventhing): Recognize the leading brands in the creation of services that are at the forefront of digital transformation. Device (Device): Highlights the mobile hardware that acts as an access door to the world online. Technology for good (Tech4Good): Honor technological initiatives that generate a positive impact on society. Government leadership award (Government Leadership Award): recognizes governments that have demonstrated leading leadership in mobile and digital policies. Outstanding Achievement (Outstanding Achievement): Celebrates exceptional contributions to the advance of the mobile industry. Excellence in Marketing (Marketing Excellence): New category in 2025, which rewards marketing campaigns and activations of innovative events.
4FN Awards 2025
The 4yfn Awards 2025 seek to reward the best emerging digital companies worldwide. For the 2025 edition, five finalists have been selected, one for each category, which stand out for their innovation and use of artificial intelligence as the nucleus of their strategies:
Horus ml: Specialized in Machine Learning solutions for the health sector.
Qflow: It offers tools for sustainable management in construction.
Bankuish: It provides financial services adapted to independent workers.
Rockfish Data: Focused on advanced data analysis
Ramon Space: Develop computer solutions for space applications.
The ceremony will take place on Wednesday, March 5, 2025 at 5:00 p.m. at the Banco Sabadell stage. During this event, the finalists will present their projects before a panel of judges composed of outstanding industry professionals, including Carina Szpilka of K Fund, Raymond Liao by Samsung Next, Zoe Peden of Ananda Impact Ventures, Fabian Gruner of HV Capital and Kushal Kantilal Shah of Etisalat by E &.
Thursday, March 6
The Search Wars: The Race for Ai-Powered Search Dominance
The “The Search Wars: The Race for Ai-Powered Search Dominance” session will take place on Thursday, March 6, 2025, from 12:30 to 13:15 CET, at Turing Stage, Hall 6, during the MWC Barcelona. This conference will analyze how artificial intelligence is transforming the online search, making it an interactive and powerful experience. Competition between large technology companies will be explored for leading in the field of search promoted by AI, the challenges related to privacy and biases, and the implications for users and sectors such as digital marketing and SEO.
Among the outstanding speakers are Ivan Ostojić, Chief Business Officer of Infobip, and Vince Lynch, IV.AI CEO. Ostojić leads Infobip's commercial strategy, a global cloud communications platform. For its part, Lynch directs IV.AI, an artificial intelligence platform that collaborates with companies such as Netflix, Uber and Samsung to integrate advanced tools into customer -oriented systems.
Image: MWC
