Advertising investment grew 3.7% in January 2025: TV, Search and social networks lead the ranking
The Advertising investment in Spain It started 2025 with a positive evolution, according to the latest Infoadex report. During the month of Januarythe total investment volume reached 423.6 million euroswhich represents a 3.7% growth compared to the same month of 2024, when the figure was 408.5 million.
Television continues to lead advertising investment in Spain
The medium with the greatest advertising investment in January was televisionwhich accumulated 138.6 million euros2.3% more than in January 2024. Despite the challenges facing linear television, it remains the preferred channel for many brands when building notoriety.
Secondly, it stood Searchwith an investment of 70.9 million euroswhich represents a 2.7% growth compared to the previous year. SEO and search engine advertising continue to consolidate as essential pillars for the collection of qualified traffic and leads.
The Social networksfor their part, they reached third place with 56.7 million eurosachieving a discreet increase of 1.5%. Although growth is more moderate than in previous exercises, social platforms continue to concentrate an important part of digital investment.
Other websites are growing, while cinema and diaries and Sundays back slightly
In contrast to the good evolution of the three media that lead the investment ranking, Daily and Sundaywhich is located fourth by volume of investment, experienced a Fall of -4%staying in 47.4 million euros compared to the 49.3 million registered in January 2024. The pressure on the printed media continues to be reflected in these descents.
In fifth position we run into Radio + Digital Audiowhose investment volume reaches the 39.4 million euros Thanks to a growth of 2.5%. These are followed Other websites that raises its investment in January 2025 24.6%, the largest percentage increase of the month, reaching the 32.7 million euros.
For its part, advertising Abroad lived a very positive month, with a growth of 15.8% until reaching 24.6 million euros.
The medium Magazinesalthough with a smaller weight in the advertising mix, it grew 4.2% to the 11.9 million euros of advertising investment, demonstrating some stability within its segment. Closing the ranking, Cinema suffered a decrease of -3.7%staying in 1.4 million euros.
With this initial balance, 2025 starts with a positive trend for advertising investment in Spain, promoted by the digital thrust and traditional media resilience such as television and radio. However, some more mature channels, such as written press or cinema, will have to continue reinventing themselves to maintain their appeal against advertisers and audiences.
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