Adobe has taken a decisive step in the world of digital creativity with the launch of the New version of Fireflya platform all in one designed to revolutionize the way in which the creators generate content. Presented at the conference Adobe Max London 2025the update of Firefly integrates its last generation AI to facilitate the creation of images, videos, vectors and audio with exceptional creative control.
In addition to this, Adobe has also taken the opportunity to announce the New models of the Firefly familywhich are already available on their renewed platform. These are: Firefly Image Model 4 for the creation of realistic images; Firefly image model 4 ultra, specialized in detail and complex creations; and Firefly Video Modwhich generates footage from textual indications and images with superior creative control.
These novelties and their integration into the new platform promise Transform creative processes, both for professionals and companiessimplifying complex tasks and accelerating the workflow. Adobe's Firefly models has already been used to generate more than 22,000 million assets worldwide, including images and videos.
David WadhwaniPresident of Digital Media of Adobe, said: «With Firefly, we set out to transform the experience of the creators into Gather the generation of images, videos, audios and vectors in a single place For creativity assisted by Ia. The new Firefly models and the integration of partner models offer our users the maximum flexibility when bringing their visions to reality ».
Firefly: an integral solution for content creation
What distinguishes Firefly is its ability to integrate Adobe advanced models, together with the Powerful collaborations with Google Cloud and Openai. This combination allows creators to explore and experiment with different visual styles, all within a single ecosystem.
Users can generate visual content, from images to videos and audios, without having to change platform. Firefly this Fully integrated with Photoshop, Premiere Pro, Express and other Creative Adobe applicationsand offers assistance promoted by the IA at each stage of the content creation process, from ideation to production.
Tools that facilitate creation
Among the most outstanding novelties are Firefly Image Model 4which allows you to create images with photographic quality and resolution of up to 2K. On the other hand, with the model Firefly Image Model 4 Ultrait is possible to generate complex scenes with an impressive level of detail. These tools not only improve quality, but also offer creators a Total control over the style and structure of your projects.
One of Firefly's greatest advances is the incorporation of a model Firefly Videowhich allows the creation of High definition videos (1080p) from texts or images. With this AI, creators can adjust aspects such as camera angles, transitions and atmospheric effects. This greatly simplifies the production of visual content. It should be noted that this is a Friendly video model with intellectual property rights (IP) And ready for industry production.
In addition, Firefly presents the model Text-to-vectorwhich converts simple textual descriptions into fully editable vectors. This allows designers Create complex logo, icons or patterns quickly and efficiently, eliminating the need for a laborious manual design.
Firefly has also introduced Firefly Boardsa tool that is currently in Beta Public. This new resource is designed to Facilitate collaboration in the ideation phaseallowing creators to explore different concepts, moods and variations before starting production.
Through an intuitive interface, users and users can experiment with multiple styles and adjust their visual projects quickly, which is very useful for creative equipment that they are looking for align quickly about an idea before executing final production.
Strategic associations and advanced AI models
The Collaboration with Openai and Google Cloud Not only enhances Firefly's capabilities, but also provides users with Possibility of choosing between different AI modelsadapting to your creative needs. In addition, Firefly maintains a level of transparency, allowing users to know exactly what model of AI is being used in each phase of the creation process.
In this way, users and users can work with OpenAI image generation capabilitieswith Image 3 and I see 2 from Google, and with Flux 1.1 Pro. In addition to this, Adobe has announced that, in the coming monthswill integrate the models of other partners such as Fal.AI, Ideogram, Luma, Pika and Runway.
Kevin WeilOpenai product director, showed his enthusiasm for collaboration: «We are delighted to work with adobe To bring OpenAi's generation capabilities to its creators. Now, even more people can create coherent and contextualized images using the creative adobe suite they already know and use, opening more ways to share ideas visually ».
For companies and organizations, Firefly offers solutions such as Firefly Serviceswhich provides Generative and creative apis For repetitive tasks such as the adaptation of assets to different sizes or formats, which significantly optimizes workflows in corporate environments. Companies like Accenture, Dentsu, Gatorade/Pepsico and The Estée Lauder Companies are already using the platform to automate processes and accelerate large -scale content production.
Photo: Adobe
