Digital transformation: “crypt” bag and new attention tools | Tech Talk
The digital transformation has been the axis of a round table that has brought together experts from the financial field and digital marketing. The meeting has addressed how technological disruption has impacted Blockchain based on stock -based stock platforms and in the way of measuring consumer attention in media and advertising.
Javier Tordable, co -founder and CEO of Bit2ME STX, has exhibited the vision of its platform, which has opted to integrate automatic real -time liquidations using blockchain technology. He has highlighted the progress made in the tokenization of Fiat transactions, underlining both the benefits and the technical and trust challenges they have faced during the process.
For his part, Pablo Gómez, founder of The Möbius Lab, has focused on attention as a new media measurement standard. He explained that, in an increasingly fragmented environment, attention has become a key resource to understand consumer behavior and improve advertising efficacy.
Carolina Quirós, Relationship Manager in Skiller Academy, has contributed to the conversation pointing out how new technological tools have enhanced the collection and analysis of relevant data to optimize strategies in digital media
