The Room Mate Macarena hotel, in the middle of the Gran Vía Madrid, hosted a New edition of the M4C Sessionsour meetings designed for ecommerce professionals and brands seeking to be at the forefront in digital strategies. This sixteenth edition had the sponsorship of Mailchimpand for the organization the agencies supported us Restart and Duckduchimp.
With an outstanding participation and a very participatory environment, the event offered a space for training, inspiration and networking in which some of the main challenges faced by the sector in the management points of Advanced email marketing CRM and tactics.
The public followed the development of our 16th M4C Session
The day began promptly at 9:30, with the opening of the reception and a first time for networking. At 10:15, we started with Case Study of Isl Agency, where it was presented how this sports management company optimized the administration of its database. The session, led by Néstor Tejero (Restart) and Santiago Melluso (Duckduckchimp)offered keys to the structuring of data and email marketing strategies to improve the ROI, with practical examples on database quality, delivery and automation rates with mailchimp.
From left to right: Santiago Melluso and Néstor Tejero during their presentation
Next, at 11:00, an interesting round table on automation and sales was carried out, in which they participated Eduardo Gambero (Solodecroquetas), Laura Llamas (civitatis), Néstor Tejero (Restartic) and Santiago Melluso (Duckduckchimp)under the moderation of Rubén Bast, Marketing Director4commerce.
The key role of artificial intelligence to generate ideas and adapt content, as well as the importance of configuring essential automated emails such as abandoned cart or reminder of products recently seen. Also, the relevance of having A good data modelkeep automation well designed and align the need to continually measure and optimize metrics, uncovered that the Open Rate is already unreliable and that indicators such as the ctor allow to know if users really interact with the contents or only look for discounts.
Finally, the speakers left nothing in the inkwell when talking about The importance of experimenting with control groups and consider email marketing as a bidirectional tool that fosters the community.
During the event, the public had time to do quality networking with other professionals in the sector
The event concluded after an lively Networking session, leaving attendees with new ideas and key contacts to continue optimizing their ecommerce strategies.
A day that undoubtedly fulfilled its objective of inspiring and training professionals in the sector, consolidating itself as an essential space for those who seek to get ahead of market trends. Don't lose sight of us not to miss the next M4CSeion 😉
