The Spanish agency specialized in brand building and reputation management Framehas been recognized as Best Iberia Agency at the Saber EMEA Awards, held in Frankfurt. This is a great milestone for the agency, which once again stood out internationally as the main agency in the peninsula last year, together with having managed to position itself as a finalist in up to six different categories, demonstrating the consultancy’s creative and multi-service capacity to position their work among the best in the EMEA region (Europe, the Middle East and Africa). Thus, Marco has also won an award for one of his campaigns together with his client Unión por el Mediterráneo.
Specifically, the Iberia category of these awards have rewarded the work of these five PR agencies, all of them Spanish:
Frame (winner)
Cinnamon (finalist)
edelmann (finalist)
LLYC (finalist)
towers and career (finalist)
In assessing Marco’s merits, the organization has taken Marco’s post-pandemic growth into account: “it has been impressive, with a 49% increase in rates during 2021 followed by another year of 15% growth in 2022, Therefore, it closed the year at around 15.1 million euros, more than three quarters of which derive from the Iberian markets, despite rapid expansion to other European markets, Latin America and North America, and North Africa.” Its main clients include Amazon Prime Video, Heinz, Kraft, Spotify, Mattel and Danone. During the last year, he has also incorporated Canva, the Andalusian Government, Iberdrola, Applus, the South Korean Government and Moroccan Tourism.
Diana Vall, Marco’s co-CEO, explained that “We are very grateful for this recognition, which we take as an endorsement of our way of working. MARCO has not stopped growing in recent years, choosing us again as the Best Agency is a clear reinforcement of our plan for growth and specialization of 360 services, the fruit of which are 360 campaigns based on the creativity and expertise of our teams”.
These are the best PR agencies in Europe
Beyond the Iberian category, H+K Strategies was the great international winner at the 2023 EMEA SABER Awards. The award crowns for the fourth time that the agency, belonging to the giant WPP has been awarded in the last six years, and the first time since 2020. H+K Strategies beat out last year’s winner, edelmannWith BCW, FleishmanHillard and Weber Shandwick.
In the medium-sized agency category, the awards went to Golin (winner), Allison+Partners (runner up), Hanover (runner up), Porter Novelli (runner up) and WE (runner up).
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