Google has taken advantage of the Mobile World Congress scenario (MWC) 2025 in Barcelona to present two new functionalities of its AI assistant, Gemini, which reinforce its proposal as an interactive and visual tool for Android users.
With these novelties, Gemini becomes a more complete ally for Solve doubts in real timeusing video and screen content as a source of consultation. This last functionality can have great potential for ecommerce.
Open your camera and ask Gemini directly
The first great novelty is that now you can use the camera of your mobile phone to make a video of your environment and that Gemini solves issues about it in real time. This functionality is called «Gemini Live With Video» and was announced in the Google I/or last year.
For example, in this video broadcast on the MWC 2025 it is shown as the user asks Gemini about what color it combines better with the new decoration pieces that has been bought. To do this, you just have to open Gemini's mobile application on your phone and access the camera, and then ask you directly in a loud voice.
Enhancing ecommerce with Screenshare
Screenshare It is a function that allows users to share the screen of their mobile directly with Gemini to make queries related to the content they are seeing.
This function, which is integrated into the usual navigation flow, will have a great impact on the eCommerce, since facilitates the recommendation of complementary products or comparison of alternatives while the user sails through online stores or fashion apps. Which shows that at present, companies will have to focus more and more on the GEO, to be well considered by the generative the tools. We already tell you in our channel how to do it.
During the presentation at the MWC 2025, Google showed a clear example: a user looked for wide jeans and asked Gemini what garments they could combine well with that style. With Screenshare, the AI could directly see the purchasing screen and provide personalized recommendations based on the visual context, integrating user preferences with current fashion trends.
This functionality, which will arrive at Gemini Advanced Within the Google One AI Premium plan on Android, opens a new dimension for the mobile purchase experience.
With these novelties, Gemini marks a step forward in the field of general artificial intelligence.
