Google Ads has presented New creative functions to help their advertisers to design assets as visually attractive and varied as possible. These include the possibility of generating realistic images of adults with AI for campaigns.
In addition to this, it has also launched an asset recommendation functionality adapted to specific hearings and a new option of asset tests for maximum performance campaigns that only use a product data feed.
Generation of realistic people images
Google integrated the generative AI for Max Performance campaigns in November 2023 and has continued to develop these capabilities. It is currently leaning on its image generator image 3allowing to use text prompts for create images that include adults and realistic faces. This capacity will apply both in the Max Performance campaigns and in the generation of demand, applications and display.
To get better results when using this tool, Google recommends that you contribute relevant descriptive details As age, sex, race, ethnic origin or nationality of the people you are going to create. In case the results obtained are not adequate, you can hide them and send a comment giving feedback.
To develop this functionality, they have carried out a broad research process on users, which has led us to develop protocols and safeguards. With this, we respond to the quality expectations of advertisers and, at the same time, we meet the rigorous design and product principles of Google and launch clear advertising policies, ”explains Google.
This means that the tool will not allow to create images of brand products, of famous people, of minors, and, of course, nor works that include sensitive or explicit content. Likewise, the images generated with this function will be tagged with synthididentifying them as content created by AI to favor transparency.
Matthias WenningerGroup Head Performance Marketing Manager, Mediaplus Performance Germany, has stated: «Now, we can Easily generate images adapted to specific audiences from within the process of creation of the campaign. The possibility of radically shortening the production cycles of creatives has ceased to be a futuristic fantasy. It's here. Today”.
Recommendations to improve your asset mix
The second of Google's novelties is a function that offers you Recommendations to adapt your assets to your target audience. As the company explains, “for this, they show you themes and elements that reach the sensitive fiber of your target audience.” This is an effective way to improve the variety and efficacy of your campaigns.
In addition to this, Google has reported that, in the coming weeks, they will also begin to activate SUGGESTIONS OF IMAGES GENERATED WITH IAinspiring advertisers and allowing them to explore new ideas without having to create new zero assets.
New asset test
The test and error is a very useful technique when evaluating the effects and results of an action. Therefore, Google has been developing functions for some time that allow its advertisers Controlled tests and tests through which Know the impact of changes in your maximum performance or performance campaigns.
Now, the technological giant is introducing a beta version tool for retail Product feeds campaignsbut have not uploaded other creative assets. In this way, they can Compare the effect that you would have to add assets of text, image and video (including assets generated with AI) to your campaign, Faced with the impact that the version without assets has.
You can contact your Google account team to register and start trying the beta version of this function.
Photo: Google
