Google will penalize the websites whose main content is generated with artificial intelligence
Google It is changing its perception of the content generated through artificial intelligence, applying a stricter vision. Technology has indicated to its Quality Raters or quality evaluators that apply the lower rating to those pages in which everything or most of its main content (main content) is generated with Tools of Ia.
This explained it John MuellerSenior Search Analyst and Search Relations Team Lead of Google, during his speech at the Central Live Madrid 2025 event. Likewise, this and other relevant data are collected in the latest update of the Search Quality Rater Guidelines (guidelines for search quality evaluators) of Google for their quality evaluators.
What does Google think of the content generated with AI
The generative AI boom hit the way in which the content is created and shared, forcing Google to take position. In February 2023the technological giant explained that I did not see with bad eyes the content generated by means ofand that his focus was in the quality of it, not how it occurred.
«The proper use of AI or automation does not go against our guidelines. This means that it is not used to generate content designed mainly to manipulate search classifications, which goes against our spam policies. Automation has been used for a long time in the publication to create useful content. AI can help and generate useful content of new and exciting ways», Said Google.
An opinion that has now nuanced. And, as indicated in its Search Quality Rater Guidelines published in January 2025: «Generative AI can be a useful tool for content creation, but like any tool, It can also be used improperly».
In which cases the content generated with IA will obtain the “lower” rating
Google argues that the pages identified as spam pages They will obtain the lower “lower” rating by their quality evaluators. Among the different types of spam pages, those whose main content or main content has been created “with little or no effort, little or no originality and little or no added value for visitors to the website.”
It is within this group, where Google indicates some of those improper uses of the AI that we discussed previously. «The lowest rating is applied if all or almost all multimedia content of the page (including text, images, audio, videos, etc.) is copied, paraphrased, embedded, automatically generated or with AIor republicated from other sources with little or no effort, little or no originality and little or no added value for visitors to the website. These pages must have the lowest rating, even if the page attributes the content to another source ».
That is, if during one of their inspections the quality evaluators identify that everything or the majority of your Main Content is created with AI, your page will be penalized. However, This does not mean that Google demonizes this contentsince if used with coherence, applying a human review and edition, and does not represent most of your website, you do not have to obtain bad grades.
The paraphrased content is also penalized
On the other hand, the company also focuses on the “Paraphrasing content”which can be created both manually and through generativeto replicate content of other pages rewriting it (or editing it in case of assets such as images) but without providing any additional value.
«Copying, paraphrasing, embedding or republicating content does not automatically imply that a page is of low quality. However, the lowest rating is required When all or almost the entire MC (Main Content) On the page (including text, images, audio, videos, etc.) It is copied, paraphrase, embedded or republic with little or no effortlittle or no originality and little or no added value for visitors to the website.
Similarly, the use of generative the tools alone does not determine the level of effort or the quality rating of the page. Generative the tools can be used for the creation of high and low quality content. For example, it may imply a high level of effort to create original works of art of high quality using generative AI tools. However, it is also possible to use generative AI tools to create low quality content with little or no effort, little or no originality and little or no added value for visitors to the website ».
Other cases in which the “lowest” qualification can be received
Deceptive information about authors or creators
Google is a demanding boss and lying in your “curriculum” will not help, quite the opposite. Include exaggerated or misleading information about a website or an author will make your page win the qualification “lower”. The evaluators will focus on the content and, if this is of low quality, it will be a weight reason to determine that the author is also and that he is inflating his presentation letter.
«Sometimes information about the website or content provider seems exaggerated or slightly misleading, such as statements about experience or personal knowledge that seem exaggerated or included only to impress visitors to the website. The US evaluations should be based on MC itselfthe information obtained during the reputation investigation, verifiable credentials, etc., not only in statements of the website or creator of content such as “I am an expert!”.
Deceptive information about the web
The pages whose content or design are misleading will also receive the “lower” rating. Google breaks down the possible types of deception as follows:
Misleading purpose: When a page or website appears to have a purpose, but in reality it exists for a different reason.
Misleading information about the site or authors: What we mentioned in the previous section. The web contains inaccurate or misleading information about its content or on the authors deliberately to increase their credibility.
DECEAST DESIGN: The page or content is designed on purpose to resemble a type of page or content, but it really functions as another.
Pages created only for the author's benefit
Another reason for a page to receive the “lower” qualification is that the owner has created only to benefit himself or with a minimum intention of benefiting visitors of the site. That is, if the evaluators determine that your page is only there to win money or benefit in some way without serving a real purpose for society, it will be penalized.
Photo: GPT-4O
