It shows that spring approaches, because creative campaigns bloom everywhere 😉 An example of it? TaxDown, who has taken a surprising turn to his communication strategy for the 2025 income campaign, by signing the singer David Bustamante as the protagonist of his new advertising action. The proposal seeks to make the world of taxation Be more understandable and accessible to all, using humor as the main tool.
An unexpected tax advisor
From the April 2 until June 30Bustamante becomes “Your fiscal bust”a close and nice figure that guides taxpayers in their personal income tax declaration. He does not do it alone: he is accompanied by a lively choir of Fiscal expertswho not only provide technical credibility, but also dynamism, music and choreographies to reinforce each advice.
The campaign is composed of five creative piecesdesigned to accompany the entire process of the income campaign. From the teaser announcement that marks the beginning, to a last installment that highlights the value of the service of TaxDown outside the fiscal period.
Expansion to the digital environment
Traditionally focused on televisionthis year the campaign expands its presence to the digital environment, with actions in social networks such as YouTube, Tiktok and Instagram. In addition, David Bustamante's own profiles on these platforms will serve as speakers to amplify the message, seeking to connect with a younger and digitized audience.
Creativity has been developed internally by Taxdown team, under the direction of Álvaro Icazawhile production is in charge of two35 and Universal Pictures Spain. The objective is clear: transform the tedious process of presenting the income statement into a lighter, understandable and even fun process. “Our strategy this year continues to be close to people through the sense of humor, so we believe that David Bustamante was the perfect figure to make a process as tedious as presenting IRPF in something simple,” explains Icaza.
The campaign not only focuses on resolving Common tax problemsbut also addresses complex deductions, always with a touch of charisma and spontaneity that characterizes both the singer and the Taxdown narrative. Founded in 2019, TaxDown Use advanced technology and intelligent algorithms to help users maximize your tax deductions and ensure that your statement is accurate. The idea is that anyone, regardless of their fiscal knowledge, can complete their statement correctly and with the greatest possible benefit.
To know more: What is Taxdownthe solution to simplify the declaration
