Online trade in Spain beat its record in the 3rdT of 2024: the billing reached € 24,500 m (+12.6%)
Electronic commerce in Spain continues its sustained expansion. According to the latest data published by the CNMCthe billing of the sector reached 24,558 million euros In the third quarter of 2024, which is an interannual increase in 12.6% Regarding the same period of the previous year. This data implies a new historical record at the level of billing, and consolidates the positive trend that the Spanish ecommerce has been experiencing in the last quarter, driven by the tourism recovery, The digitalization of consumption and internationalization of online purchases.
In any case, the registered year -to -year growth is The youngest of the historical series of recent years for the third quarteronly above the registered during the year of the pandemic (2020) and stays three points below that registered in the 3rdT of 2023 (15.2%).
Tourism and fashion: Ecommerce engines
According to the CNMC data, among the sectors with the highest business volume, tourism stands out once again. The Travel agencies and tour operators They represented the 11.4% of the total turnover, followed by air transport (5.6%) and clothing (5.3%), which maintain their relevance as a consolidated category in the online channel. The hotels and accommodations They monopolized 5% of the total.
Source: CNMC
As for the number of transactionsmore than 442 millionwhich represents an increase in 14.9% interannual. He Terrestrial Transport of Travelers It led the ranking by volume of sale, with 7.5% of the total.
Cross -border purchases
Source: CNMC
In any case, and despite the good data in general, it is important to highlight a key aspect of the report about the geographical segmentation of electronic commerce:
Purchases from Spain to the outside: 14,047 million (57.2%), with a growth of 16.2% year -on -year. He 94.7% of these purchases They were performed in shops located in the European Unionwhich reinforces the importance of the community market for Spanish consumers. Within these operations, the sector of travel agencies It was also the one that generated the most volume, with 10% of the total.
Purchases from abroad to Spain: 3,347 million (13.6%), which represents an interannual increase. 59.5% of these transactions came from countries in the European Union, and tourism starred in the demand again, concentrating 61.9% of the volume through services such as transport, hotels or vehicle rental.
Purchases within Spain (national sales): 7,164 million (29.2%). The ecommerce operations carried out within Spain registered a growth of 8.3% Regarding the third quarter of 2023. In this area, the greatest weight was the category of Public Administration, Taxes and Social Securitywhich represented 8.8% of the total national income.
That is, if we add the sales made by Spanish companiesboth inside and outside Spain, we get 10,511 m €: only 42.8% of the total Spanish ecommerce billing corresponds to sales of Spanish companieseither inside or outside the country. By number of transactions, 35% of the sale were destined for Spain and 65% abroad.
Image: Flux Schnell
