According to the latest data provided by Tower sensor, Temu has been consolidated as the Retail app more discharged globally in 2024surpassing giants like Amazon, Shein and Aliexpress. Its growth responds to an aggressive low pricing strategy, free shipments, payment automation, financing options and a diverse offer that covers from fashion to technological products and household items.
These were the 10 most downloaded retail apps of 2024:
In the Global Ranking of Purchasing Applications more downloaded in 2024, Temu occupies the first place, with a considerable distance over its competitors. Among the top 10 positions, apps of Chinese origin stand out as Shein, Meesho, Shopee, Alibaba and Aliexpresswhich shows the power of Chinese e-tailers in the global scene.
While general purchasing apps such as Temu and Amazon They represent most retail downloads, applications of coupons and refunds They are also increasing, as consumers become more aware of costs after a period of high inflation. On the other hand, the grocery stores They are adopting the mobile channel as a way to increase customer loyalty.
Temu also leads in Spain
At the local level, Temu also occupies the first position of the most downloaded retail applications and the one with the largest number of monthly active users.
According to estimates, the Top 5 of more downloaded apps from Spain in 2024 was:
Temu Shein do Miravia Amazon
While 5 apps with more active monthly users was:
Temu Shein Amazon Vinned Aliexpress
Consumers are increasingly looking for general apps
Consumers are increasingly looking for platforms in which they can buy in multiple categories, from supermarkets to fashionand that offer services efficient logisticsas shipments in two days or delivering the same day.
These applications also benefit consumers, since they generally have configured methods of Integrated paymentwhich makes the transition from navigation to purchase more fluid and reduce the Cart of the cart.
It should be noted that this is one of the great strengths of Chinese retailers, whose advantage in the supply chain allows them to offer Free shipments and competitive prices. This strategy has had a great impact worldwide, especially in a context where consumers seek offers due to inflation, interest rates and geopolitical uncertainty.
Mobile trade growth
The rise of Temu It is part of a broader trend: the digitalization of retail trade. The data show that, between 2021 and 2024, the number of Retail Apps downloads grew from 5.5 billion to almost 7 billionwhile the time of use of these applications increased from 35 billion hours to more than 40 billion.
This preference for mobile trade responds to several factors, such as the comfort of buying from anywhere, the integration of simplified payment methods and the improvement in delivery times. In this context, Temu has managed to position itself as an attractive option for consumers looking for variety, competitive prices and fast shipments.
Deceleration in some markets
Although 2024 was a good year for retail applications worldwide, in some key market demand was slowed.
For example, in the United States, discharges and time of use decreased, since consumers adopted a more cautious posture with their discretionary expenditure. Part of this fall is also due to a market adjustment after 2023, driven by applications such as Temu.
Despite this slowdown, retail discharges in the US grew by 17% in 2024, and the time of use increased by 15% compared to the previous year.
Photo: Canva
