Temu shares its privacy and cybersecurity practices after phishing alert

A New Phishing scam It is threatening the cybersecurity of multiple users and users. On this occasion, Cybercriminals get through Temuthe Marketplace Low Cost, establishing contact email with the false promise of giving a “mysterious box.” In return, the person is asked to fill in a form in which They ask for sensitive databoth personal and banking.

Given the danger of this impersonation scam, Temu has decided to pronounce, sharing information about its security practices. In addition, he wanted to remind his clients that he will never request personal or bank information in his commercial communications.

«Temu does not send emails not requested to require payment data in exchange for awards. Phishing's scam is a generalized problem that affects many companies, it is not something exclusive to Temu.

We actively supervise and denounce fraudulent activities that make improper use of our brand, and encourage users to Verify communications consulting the application or official website of Temu.

If you receive a suspicious email, do not click on any link and make it up To our customer service team, ”says TeMU's spokesman.

So are the cybersecurity and privacy practices of Temu

The Chinese ecommerce giant Pinduoduo, created and launched Temu in the United States in September 2022. The success of this Marketplace Low Cost did not take long to transfer borders and, in April 2023, expanded to Europe. At the momentTemu It has a presence in 80 markets Worldwide, including the 27 EU member states, as well as the United Kingdom, Switzerland and Norway.

According to Temu data, its platform had a average of 93.7 million users and users monthly in the EU between April 1 and October 30, 2024. In addition, Apple appointed the Temu app as the most popular on iPhone in 24 of the approximately 30 markets where he publishes located classifications, being Spain among them.

Taking into account these figures, the risk of the phishing scam that is supplanting the identity of the famous Marketplace is evident, given the reach it can present. To make sure that your clients are safe and informed, Temu has shared with us the keys to its cybersecurity and data privacy practices.

Data collection

With regard to the collection of personal data, Temu explains that only request essential informationas user names and addresses, To process transactions and improve your service. In addition, he states that: «These data collection practices are adjusted to industry standards for electronic commerce platforms.

According to the National Institute for Swiss Safety Tests, the TeMU application asks for permits in less quantity and less intrusive than other similar applications of competition ». You can access more information at the Temu Security Center.

Payments Security

TeMU applies advanced security measures in the payment process, protecting the transactions of its customers. «The platform complies with the data safety standards of the payment card industry (PCI DSS) and is associated with international confidence payment suppliers as Visa Secure and Mastercard Identity Check.

Temu too Accept safe digital purses Like PayPal, Google Pay and Apple Pay And use two phases authentication (2FA) to provide additional protection against unauthorized access.

In addition, Temu is Member of the Anti-Phishing Working Group (APWG), a world coalition dedicated to the fight against phishing and online fraud through shared intelligence and advanced strategies ».

In addition to this, the company emphasizes that users and users should only buy on the official web or app of Temu, thus preventing scams by websites that are a copy of their marketplace. Can Notify suspicious activities on the portal enabled for it.

Temu complies with the GDPR

«Temu complies with all local lawsincluding the General Data Protection Regulation (RGPD). Temu guarantees users of the European Union (EU), the European Economic Space (EEE), the United Kingdom (RU) and Switzerland that Your data is safely stored in a cloud infrastructure located in the European Economic Space».

The Marketplace states that this commitment is aligned with the industry standards to guarantee and safeguard the privacy and safety of its customers.

Use of data encryption

The Marketplace ensures that it uses encryption to protect the data from authorized access users. «These encryption layers are standard security measures implemented for safeguard sensitive information and guarantee compliance with iOS and Android guidelines».

Support of independent institutions

Temu presumes that reputed independent institutions have recognized their commitment to privacy and security.

This is the case of, for example, the German agency Dekrathat has certified the Temu app for complying with mobile application safety evaluation standards (mass). “This certification underlines the solid data privacy measures, the minimum permits and high security practices of the application,” they expose from Temu.

Collaboration

Finally, the Marketplace platform indicates its participation in industry initiatives aimed at safeguarding and promoting cybersecurity and privacy. Some of these are:

Hackerone: They collaborate with this outstanding cybersecurity platform, to identify and address possible vulnerabilities through a error rewards program.
Anti-phishing work group (APWG): Temu is a member of this world coalition that seeks to combat phishing and online fraud sharing information and strategies with the leaders of the sector.

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