2024 has been a good year to Fnac Dartyconsolidating its omnicanal strategy and reinforcing its weight on the channel on-linewhich already represents the 22% of global sales of the group. Sales in physical store They also showed positive behavior, with almost 72 million transactions in boxwhich means a growth of +1.5% compared to 2023.
This growth has been especially relevant in markets such as Spain and Portugalwhere The company Increased its turnover a 12% During 2024, promoted by the good performance of stores and the growing contribution of the online channel.
A 2024 that exceeded financial expectations
According to the last balance presented by the French company, the group's income in 2024 reached almost the 8,000 million euroswhich represents an increase in 1% Regarding the previous year.
The gross margin stood in the 30.6%an improvement with respect to 30.2% of 2023, mainly driven by growth in services, which contributed +50 basic points. In addition, the current operating result amounted to 182 million eurosan increase in 6% Compared to the previous year, evidencing the effectiveness of the performance plans implemented in all areas.
In November 2024, Fnac Darty reinforced its presence in southern Europe with the purchase of Unieurothe main Italian retailer of consumer electronic products and appliances. With the operation, the group anticipates synergies superior to the 20 million eurosmainly derived from the optimization of purchase conditions.
Inverse marketplaces and omnichannel drive growth
One of the engines behind the growth of the Ecommerce of Fnac Darty It has been the expansion of their Inverse marketplacesa model that allows commercial partners to sell directly through the group's platform, benefiting from their reach and reputation. Thanks to this strategy, sales on-line They grew a +2.2% Compared to 2023, reinforcing the positive trend.
In addition, the weight of omnicanal salesthat is, those transactions that combine physical and digital contact points +1.7 pointsalready reaching the 52% of the total online sales of the company. This evolution confirms the success of a strategy that integrates physical store, Ecommerce and additional services to create a more fluid and personalized purchase experience.
This goes hand in hand with the Servitization of the company, that is, the Creation of additional services around its products, such as insurance, extended guarantees, technical support and repair services; A strategy that improves profitability and reinforces the link with the client throughout the entire product life cycle.
Perspectives for 2025
Facing 2025, Fnac Darty It provides for moderate growth in its current operational result, excluding the integration of unique and the ticketing business. In addition, the group plans to present a new strategic plan in June 2025, aimed at consolidating its leadership position and addressing future market challenges.
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