The power of AI and its Achilles heel: will technology continue to evolve? | Tech Talks
Sector experts have analyzed how brand communication has changed from the irruption of YouTube and social networks to the present. Carlos Sánchez and Silvia Velasco, Co-Coos de Be to Lion, together with the journalist and marketing strategist Brenda Barbosa, have discussed the challenges that brands have faced to capture the public's attention in a fragmented digital ecosystem.
The debate has addressed the impact of generation Z on the strategy of companies, pointing out the most common mistakes that have been committed when trying to attract this audience. In addition, the role of generative artificial intelligence has been highlighted, with cases such as Alba Renai, virtual influencer created by Be a Lion, which has opened new possibilities in digital marketing.
