Tiktok continues to reinforce its commitment to social commerce in Europe, and this time it does with an infrastructure that can make a difference: from the March 31, 2025the platform has officially launched its logistics services Tiktok Shop Logistics Services In the European market, including Fulfilled by Tiktok (FBT) and solutions of Intraeuropea logistics.
Fulfilled by Tiktok: Local Logistics in Spain and Germany
As announced by the company, the service FBT (Fulfilled by Tiktok) is already available in Spain and Germanyallowing local sellers completely outsourcing their orders. With this model, Tiktok takes care of the storage, preparation and delivery of the products, offering an experience Similar to what giants like Amazon (FBA) or Zalando (Zeos) already do (Zeos) with its integrated logistics programs.
This represents one Key opportunity for small and medium vendorssince it eliminates logistics barriers, accelerates delivery times and improves the experience of the final client, one of the crucial elements in the success of the ecommerce on social platforms. “We are committed to empowering Social Commerce entrepreneurs,” they indicate from Tiktok Shop in their official statement. Of course, sellers may continue to choose their logistics internally, as until now.
The FBT service has been working in a market as close as the United Kingdomtaking care of the entire necessary logistics process, from storage to the final delivery. Of course, for British vendors to access this service The weight of each package should not exceed 20 kg. Once registered, sellers can decide whether they store all their catalog at the Tiktok Shop UK logistics center or only a specific part of the inventory.
Once the products are received in the warehouse, Tiktok takes care of guard the articles until an order is generated. At that time, the Fulfillment equipment collects, packages, label and sends the product to the customer with an agile and automated service, guaranteeing a fluid and professional delivery experience.
As an added service, sellers have the possibility of showing the label “Next Day Delivery” for orders made before the established limit time. This functionality is available only for sellers classified as dedicated merchants that use FBT and allows deliveries in a single day, even with active logistics operations 7 days a week.
One of FBT's most relevant advantages is its ability to climb quickly In situations of high demand. If a product becomes viral and the seller does not have the necessary infrastructure to face the increase in orders, FBT takes care of the logistics process without compromising the customer experience or delivery times.
Intraeuropea logistics: frictionless expansion
In addition to domestic services, Tiktok has launched a service of Intra-Eue logistics which facilitates seals expand its scope to other European markets. Thanks to this solution, sellers can offer fluid and faster shipments between blocks of the block, reducing customs friction and transit times, and opening the door to a truly cross -border sales model.
With these initiatives, Tiktok reinforces their positioning not only as a social network of reference, but as Integral Ecommerce Platformwhich supports content visibility to delivery logistics.
Benefits for Sellers and Buyers
Among the outstanding advantages of these new logistics services are:
Higher delivery of orders.
Cost reduction and operational complexity For Sellers.
Better Purchase Experience For users, who can now enjoy faster and more reliable shipments.
Ease to climb sales Internationally, with a logistics solution designed for the European environment.
Tiktok's entry into European logistics is a strategic step to compete with other platforms that already offer integrated solutions, such as Amazon FBA, Aliexpress or Miravia. Its ability to generate traffic and conversion through content makes digital brands, influencers with its own products and seals that seek to expand rapidly without depending on traditional marketplaces see the growth of Tiktok Shop with expectation.
Image: Flux Schnell
