Will Google disappear? The AI revolution in the information environment | Tech Talk
Artificial intelligence with purpose has starred in a new Tech Talk meeting, in which its application in digital marketing and the transformation of the retail has been addressed. Carla Juárez, Chief Digital and Strategy Officer in OMG, and Sara Marañón Itarte, commercial director at Showheroes Iberia, have participated in the moderate debate by Juan Antonio Muñoz-Gallego.
During the conversation, it has been analyzed how AI has optimized audience segmentation and campaigning customization through the use of natural language processing (NLP) and semantic analysis. Concrete examples have been highlighted where these tools have identified keywords and feelings in the contents to improve advertising efficacy.
