Without clicks there is no paradise (and also Google can remove you from your search results)

Google has revealed that its systems can decide Eliminate a page of your search results in the event that users and users do not interact with her in her view of results. This confirms the relevance of interaction when favoring or not classification and indexation in the search engine.

This information has been suggested in a shorts posted on the Google Search Central YouTube channel. In this publication, Martin SplittDeveloper Relations on Google, answered a user's following question: “My site has been indexed and the pages have been added to the site map, but they still do not appear in searches.”

Google can decide that you were wrong to select your page

Splitt explained that, although a web page is indexed and added to the site map, this does not guarantee that it is shown in the search results. And exposed the key stages of the search process.

First of all, Google needs to discover the URL (This is facilitated with the site map). After this, it tracks it and evaluates its content. In case of considering it useful, it includes it in its index. Finally, when a person performs a search on Google, Your system makes a selection among all indexed pagesat which time your page may or may not be selected.

Splitt indicates that there are several reasons that can lead to Google not to select your page. «If they do not appear, it is because the consultation is a bit strange, because it has not been requested so frequently or because we have other pages that we believe will help the user more. It is a performance problem that is probably related to the content of the pages.

So you should check it, especially If the pages disappear again from the index. This means that we think they could be useful, but We discover that users do not use them in search results. So we think: “Ok, we try, but … well, others are doing better.”

It is in this part of Splitt's explanation where we discover this key fact. Google can decide that you were wrong including your page in its results If users and users do not click on the search results. In addition, this could also lead to your page also ending up disappearing from its index.

If you notice that your pages disappear from the index over time, it is a clear sign that Google does not consider them sufficiently useful for users. The solution? Check the content of your pages: Make sure it is relevant, clear, attractive and useful for the consultations you want to position. It is not enough to be, we must highlight.

Photo: GPT4