As every year, Kantar Brandz He has presented his updated list of the most valuable brands in Spain. He Total value of the Top 30 presented in this edition the 115,589 million dollarswhich is an increase in 15% compared to the previous year. This growth is the strongest recorded in the last seven yearspointing towards A recovery and consolidation of Spanish brands after a period of moderate growth or falls.
These are the most valuable brands in Spain in 2025: (value in millions of dollars)
Zara – 33,947 m
Movistar – 12,619 m
BBVA – 11,350 m
Santander – 9.203 m
Iberdrola – 8,715 m
Endesa – 5,397 m
Naturgy – 3,987 m
CaixaBank – 3,431 m
Mercadona – 3,011 m
Massimo Dutti – 2,839 m
Pull & Bear – 2,747 m
Bershka – 2,669 m
Repsol – 2,301 m
Stradivarius – 2,090 m
Mango – 1,835 m
LaLiga – 1,534 m
The English Court – 1,189 m
Mapfre – 729 m
Mahou – 717 m
Sabadell Bank – 659 m
Radiography of the most valuable brands in Spain
In relation to the main economies of the world Spain is in an intermediate position in the value of its most valuable brands. Thus, Kantar takes the value of the 30 main Spanish brands, to conclude that this value It is slightly above Italy ($ 115,370m) and below Australia ($ 120,876m). France, Germany and India dominate the list with more than triple the value of Spanish brands. In addition, Japan and Canada also exceed Spain with more than $ 200,000m.
Beyond the assessment itself, the truth is that this list reflects quite faithfully the structure of power within the current Spanish business sector.
1. Domain of the fashion and retail sector
Despite being an ultra -cruster sector in which more and more foreign companies specialized in fast fashion, such as Sheinthey have a leading role, fashion remains one of the main sources of value for the country, thanks to their ability to adapt, logistics efficiency and global penetration.
As usual for years, Inditex It remains the absolute leader of the most valuable brands in Spain, with Zara (1st), Massimo Dutti (10th), Pull & Bear (11th), Bershka (12 °) and Stradivarius (14th) In the ranking. In fact, despite being a regular of the first positions, the amazing is remarkable Growth of the value of these brands:
+36% in Zara's brand value during the last year
+50% for Massimo Dutti
+45% Pull & Bear
+47% Bershka
+44% Stradivarius
In addition, the presence of Mango (15 °) reinforces the strength of the Spanish textile sector globally. The company has increased its value by 26%, to 1.8 billion dollars, and is located in the 15th position of the ranking. As explained by the company “this remarkable growth, 11 points above the average, highlights the continuous success of mango in the fashion industry, and consolidated it as a reference both nationally and international Not only for its growth capacity, but also for its focus on sustainability, innovation and constant evolution of its offer ».
2. Importance of the financial sector
With four representatives in the Top 20BBVA (3rd), Santander (4th), CaixaBank (8th), Banco Sabadell (20th) and Mapfre (18 °) They show that banking and insurance continue to be fundamental in the Spanish economy. In fact, one more company in the sector, Mutual Madridhas stayed on the verge of entering the top, in the 21st position. In addition, the growth of CaixaBank (+46%) and Sabadell Bank (+46%).
3. Energy and telecommunications such as pillars
Movistar (2nd) It is still the most valuable telecommunications brand in Spain, showing its leadership in connectivity and digital services. Iberdrola (5th), Endesa (6th) and Naturgy (7th) They consolidate the energy sector, although some of these companies have lost value due to the volatility of the strictest prices and regulations in energy.
4. Presence of the retail sector and distribution
Mercadona (9th) and El Corte Inglés (17th) They stand out in this segment. Mercadona, with its low and constant price expansion model, continues to grow in brand value (+33%). The company led by Juan Roig has recently announced an ambitious Digital Excellence Plan that contemplates an investment of 250 million euros Until 2028 with the aim of modernizing your technological infrastructure and digitizing key processes in all your business areas, from logistics management to the experience of purchase in your stores.
5. Entertainment and sport
Despite losing 7% of its value in the last year, LaLiga (16th) It is the only entertainment brand in the ranking, which underlines the importance of football in Spanish culture and economy. Undoubtedly, a strong global asset, although it can be affected by the competition of other leagues and streaming platforms.
6. Companies with moderate growth and stability
Repsol (13th) and Mahou (19 °) They are still emblematic brands in their sectors, although with moderate growth. Its presence in the ranking shows stability in the energy sector and that of alcoholic beverages.
And the new companies? What is their brand value?
The truth is that in this list the presence of more new brands or that come from clearly technological areas is missing (despite the undoubted commitment to Inditex, Movistar, Santander or BBVA technology, for example). The list would not sound strange to someone to travel over time since the beginning of the 2000s and I am not sure if that is good news. In fact, in addition to LaLigawhich addressed a complete repositioning a few years ago, The only “new” brand of the extended list published by Kantar Brandz is Glovo, which appears in the 22nd position with a brand value of 587 million dollars.
In addition, it seems clear that a few sectors (fashion, banking and energy) dominate the ranking, while other sectors such as tourism, food or technology have little representation.
Image: Flux Schnell
